The Client Content Guide
The Client Content Guide
Couldn't load pickup availability
For when your client’s filming (but you’re the one making it work).
You’ve planned the posts, made the content list and your client’s done their best to deliver. But the lighting’s not quite right, the angles are a bit off, and now you’re stuck trying to rework the plan or fill in the gaps.
This guide is here to make that whole process way smoother (and save you the scramble).
It’s packed with clear, detailed and valuable tips to keep on hand when you’re briefing your clients. So you know exactly what to ask for, and they know what to film and how to film it. From camera settings and b-roll inspo to PTC prompts and visual hooks, it’s all in here to help them capture content that looks good, feels on-brand, and gives you plenty to work with.
The more direction you give upfront, the better content you get back.
What you’ll get
What you’ll get
A detailed PDF guide designed to make briefing your clients easier, clearer and way more effective. It’s something you can keep on hand and pull from whenever you’re planning content and need to give a little direction (or a gentle nudge). Every tip is written with social media managers in mind. It’s practical, easy to follow and made to help you get better content back with less back and forth.
Once downloaded, it’s yours to use again and again, whether you’re writing a quick content brief, prepping a shot list or helping your client feel more confident on camera.
What's inside
What's inside
• Platform-ready filming tips: Ratios, crops, and orientation made simple so their content fits every format, no black bars in sight
• Easy camera tweaks for better quality: iPhone-friendly settings and reminders to help their footage look clean, clear, and ready to post
• B-roll ideas: Prompts that feel natural and personal, perfect for layering into Reels, TikTok’s, and carousels
• PTC prompts and structure tips: Need a talking-to-camera clip? These ideas make it easier for them to speak clearly and confidently
• Scroll-stopping visual hooks: Thought-starters to help their content grab attention from the first second (in a way that still feels like them)
• Lighting, backgrounds & vibe checks: Suggestions to help them choose spots, props, and setups that match their branding
• Helpful filming tips: From batching to simple set-up tweaks, these are the small things that help your content plan run smoother
How it works
How it works
1. Purchase and download the PDF
2. Open it on your laptop, phone or tablet
3. Use it as a reference when briefing clients or planning content
This is perfect for you if
This is perfect for you if
• You’re a freelancer or and business owner ready to land your next client
• You’re a Social Media Manager (beginners to expert) who want to impress
• You need a guideline on how to start a freelance business
Important
Important
This is a one-off service (not a downloadable template) made specifically for you, so all sales are final once it's delivered. Designs are copyrighted by Alfie Studio, resale or reuse elsewhere is not allowed soz!
