Social Media Strategy Template

No more winging it.

This is your step-by-step guide to getting their socials exactly where they want them to be.

Think of it as the GPS for their online presence (minus the “recalculating” moments).

This 33-page template walks you through every step of building a strategy that actually works, simplifying your workflow and making sure every move is intentional.

Here’s how to get them on track.

What you’ll get

• 100% Customisable layouts & mockups to help you tailor your strategy to each client
• Pre-written prompts & image frames to help you easily add your info, no need to waste time figuring out what to include (I’ve already done the research for you!)
• Flexible sharing options, turn it into a clickable website with social links or share as a PDF or presentation
• Instant download and lifetime access for use over and over again

What’s inside

• Business & Brand Foundations: Set the stage for a strong, recognisable brand. We’ll define your client’s identity, audience, and goals so their socials have a clear direction (and don’t feel all over the place)
• Competitor & Market Insights: A closer look at what’s happening in their industry, what the competition is up to, and how your client can stand out instead of blend in
• Content Strategy & Planning: No more posting for the sake of it. We’ll map out content pillars, create a strategy that actually leads somewhere, and guide followers from "just looking" to fully invested
• Platform-Specific Strategies: Custom game plans for Instagram and TikTok, including SEO, hashtags, and best practices to boost reach and engagement without playing the guessing game
• Posting & Engagement Plan: A recommended posting schedule plus engagement tactics to keep their audience active, interested, and coming back for more
• Next Steps & Recommendations: A clear path forward with platform recommendations, content direction, and everything they need to keep things running smoothly

Have any questions before purchasing? I’m always here to help! 💛